Happy Anniversary!

16 March

cake5  Years and Counting:

Top 5 tips as I celebrate my fifth year in business

In what seems like a blink of an eye my business has turned 5 years old!  So have a slice of decadent chocolate cake to celebrate with me and enjoy some hot topics that have come up time and time again:

1. Positioning (what makes you unique?). Every business or organization has something (or should) that makes it stand out from its competition. Make sure you clearly communicate that uniqueness in all your communications collateral and everything you do.

2. Revenue streams/structure. Is your business set up to succeed? Check out the specifics in your business plan to make sure that you have sufficient revenue streams and price points to appeal to a range of customers.

3. Know when to ask for help. Entrepreneurs are born doers – a blessing and a curse. Often we have a tendency to want to do (or control) everything. Unfortunately that usually ends up blunting our creativity and burning us out quickly. Team up with other professionals like accountants, lawyers, and communications professionals so you can focus on doing what you do best.

4. Don’t forget to promote. Staying lean and mean during a recession is important, but you shouldn’t be invisible!

5. Know your target market (customers). Gaining a better understanding of the demographics of your customer base and how they connected with your business is crucial.

– Excerpted from the Chesapeake Business Ledger

For full text go to: 5 Years and Counting!

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