Welcome to my blog!

7 November


Welcome to my blog! I look forward to engaging you in a lively dialogue on various public relations, marketing and communications topics.

The recession has certainly made all of our jobs more interesting and challenging. But in all honesty I firmly believe that the economy has presented endless opportunity to gain more of our target market.  Remarkably the key to doing well during a recession is the thing that we all should always do anyway – communicate clearly, consistently and concisely. Just cut the clutter and tell your audience what you do best or what I like to call the why should I care factor.”

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