Purple Cat PR

Welcome to my blog! I look forward to engaging you in a lively dialogue on various public relations, marketing and communications topics.

The recession has certainly made all of our jobs more interesting and challenging. But in all honesty I firmly believe that the economy has presented endless opportunity to gain more of our target market.  Remarkably the key to doing well during a recession is the thing that we all should always do anyway – communicate clearly, consistently and concisely. Just cut the clutter and tell your audience what you do best or what I like to call “the why should I care factor.”