Beware of holiday crunch time

7 November

Unless you are having a media friendly holiday event or program your window of opportunity for non-holiday news is about to slam shut. My general rule of thumb is you have up until the Monday or Tuesday before Thanksgiving to distribute your news and still have a chance to have it published. After that think January. Speaking of January keep in mind that editors are “story hungry” the first week of the new year. Many people have taken off for the holidays and content is in demand. Can you spin a New Year’s Resolution story? “Resolve to volunteer in 2010” or “10 tips to get healthy in 2010.” Whether you are a business or non-profit organization you have expertise in your area. Think about whether there is a new year’s angle to your story and you can start the new year with gaining visibility.

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